Marketing | Social Media Management
"In the beginning of 2015 our key executive team made it an emphasis to expand our online digital presence and focus on our interacting and engaging with our customers on various social media platforms. Marty began working with our team in April of 2015. As the world’s largest convenience store retailer, we understood the importance of social media and its impact on our bottom line so we hired Marty to be the voice for 7-Eleven and Slurpee for the United States.
We needed a seasoned marketing professional that understood how to analyze, measure and track all inbound social media interactions across the country. He was responsible for handling all positive and negative engagements with customers as well as creating and submitting cases to our customer service department. Marty fielded on average over 2,500 inquiries each week, handling everything from Facebook, Twitter and Instagram and appeasing disgruntled customers. During our largest campaign of the year, Bring Your Own Cup Week, Marty was instrumental in engaging and analyzing sentiment for nearly 1 million impressions in that week alone. Without Marty’s help and expertise, we would not have been able to manage this campaign in the most effective way."
- Matt Schmertz, Senior Marketing Manager