The Digital Paid Media Coordinator will be responsible for developing strategy for user engagement, traffic and conversions for clients. Success will be determined by traffic and conversions across our client brands. This individual should be very data-driven with a keen eye for research, strategy and building ads while harnessing readership engagement in an organic, fun, viral way.
This person should have experience and a passion for building ads for each content vertical in each market and identifying key brand ambassadors and word of mouth agents; finding and framing content for long-term viral growth. To do this, this person will need to educate, mentor, and drive results for each market. Content writing and Ad Copy experience is preferred. This role will support Account Leads as well as other marketing and creative account teams while following best practices.