Branding | Creative Direction | Photography
Forward-thinking producer, Paul Paredes, first garnered attention as PARADISE with debut single quickly topping Beatport’s Pop Chart in 2014 and impressively remaining in the Top 10 for over a month. Paredes’ signature feel-good style of indie house music continued to build momentum with subsequent charting releases – Including No. 3 on Hype Machine – and received support from highly respected publications, Earmilk and Dancing Astronaut, among others.
Unmatched in his stylistic versatility, Paredes has newly stepped out as THE FEELS – a stark contrast to his previous project. THE FEELS fuses a varied and ever expanding set of influences – ranging from underground house, breaks, electro, and outright pop – the result of which refuses to be confined to a single genre.
Paredes continuously pushes the boundaries within the soundscape of music. Pairing unparalleled technical abilities with a deep understanding of the underground evolution, THE FEELS has quickly become synonymous with refined, hard-hitting club anthems. Paredes’ delivery is instantly recognizable and effortlessly distinguishes THE FEELS in an oversaturated genre. While evident across his catalogue of work, Paredes’ iconic techniques are fully showcased during live performances, captivating audiences from a festival stage to intimate club environment and solidifying a loyal following of music tastemakers along the way.
With debut releases on Atlantic Records/Big Beat Records and UK-based, Punks, it’s apparent that THE FEELS has arrived at exactly the right time.